Less effort, more insight. AI that transforms every call into results.

Goal

To deliver a new product experience within Rightmove Plus and caters for CRMs - that intelligently manages telephone leads

through enhanced call handling and AI-powered transcription, enabling partners to analyse call and lead data more effectively.

This experience will empower customers to optimize their lead conversion (inbound calls), reduce operational costs, and improve

call quality, ultimately driving business success.

Expanded Objectives:

    • Retention: Create a product that delivers, ongoing value to partners, encouraging long-term engagement and reducing churn.

    • Big Belief: Leverage AI to introduce smart automations—such as transcription, sentiment analysis, and lead scoring—that streamline workflows and reduce manual effort.

    • Rightmove USP: Build on Rightmove’s unique data ecosystem to offer insights that competitors cannot, reinforcing our market differentiation.

    • Efficiency: Help customers handle calls faster and smarter by surfacing key insights, automating transcription, and flagging follow-ups.

    • Cost Reduction: Address one of the biggest pain points—staffing costs—by reducing the need for manual call review and enabling smarter resource allocation.

    • CTI screen pops can revolutionize the way your business handles customer interactions. Learn all about this powerful tool and how it can benefit your team.

    • Training & Monitoring: Provide tools to assess call quality, identify training opportunities, and monitor lead handling performance across teams.

    • Insightful Feedback: Deliver actionable insights that highlight issues in call handling and suggest improvements, helping partners continuously refine their approach.

    • To give everyone the belief that they can make their move: Help home movers lives easier, allow them to do it through Rightmove

    • Connect buyers/tenants, agents/developers, vendors/landlords: All stakeholders in the moving journey connected through an efficient telephony system

The Vision

To create an intelligent, seamless, and insight-driven call management experience within Rightmove Plus and CRMs that empowers partners to understand, manage, and optimise their telephone leads with minimal effort, and leveraging AI to surface the most valuable insights, streamline workflows, and drive measurable business results.

The Future…

A reimagined mobile experience that puts the entire property journey in agents' hands, from listing to letting, buying to selling. Every action, lead, call transcript, and property performance metric, all in one place. And at the core, our own AI chat assistant, ready to tackle quick tasks and streamline workflows on the go.

  • “I absolutely LOVE it! it makes reviewing calls so much easier! If I can be honest I allows me to review less calls as I can find what I need easier thank you it's the best feature I have seen in rightmove in years!!!!.”

    -- Estate agent (Rightmove user)

MVP metrics so far

Predicted revenue for 2027

£1.7mil

Agents signed up for call transcription

5.6k

(26 Customers / 40 branches DID NOT - less than 1%)

More branches engaging with transcription than call listening

58%

(Eligible branches viewing transcription)